199+ Brands and Their Slogans: The Ultimate Guide for Beginners 

A great slogan can turn a simple brand name into something people remember for years. The best brand slogans are usually short, clear, easy to repeat, and closely connected to the personality or promise of the company.

This guide brings together brands and their slogans across different industries, including clothing, makeup, automobiles, consumer products, and advertising. It also looks at famous taglines, funny brand phrases, classic slogans, and examples that show why certain lines become memorable.

You can use these examples to understand how successful brands communicate their identity in just a few words. If you are creating a slogan for a business, studying advertising, or simply looking for famous brand taglines, the collections below provide plenty of inspiration.

Brands and their slogans

Brand slogans are short phrases designed to communicate a company’s identity, promise, personality, or benefit. Some become closely associated with the brand because they appear consistently across advertisements, packaging, websites, and other marketing materials.

Here are examples of well-known brand slogans. These are existing slogans, included as examples rather than original slogan suggestions.

The strongest examples usually communicate one central idea rather than trying to explain everything about a business. A memorable slogan can create an emotional association that lasts far beyond a single advertisement.

Clothing brands and their slogans

Clothing brands often use slogans to communicate confidence, individuality, comfort, performance, or lifestyle. Sportswear companies may emphasize movement and determination, while fashion brands can focus more on identity and self-expression.

Examples of established clothing and fashion-related slogans include:

• Nike — “Just Do It.”
• Adidas — “Impossible Is Nothing.”
• Levi’s — “Quality Never Goes Out of Style.”
• L’Oréal Paris — “Because You’re Worth It.”
• Puma — “Forever Faster.”
• Reebok — “Life Is Not a Spectator Sport.”
• New Balance — “Fearlessly Independent Since 1906.”
• Hanes — “The ComfortSoft Way to Feel Good.”
• Wrangler — “Born Ready.”
• Under Armour — “Protect This House.”
• Champion — “Be Your Own Champion.”
• American Eagle — “Live Your Life.”
• H&M — “Fashion and Quality at the Best Price.”

For a new clothing business, a slogan can work especially well when it expresses the feeling customers want from wearing the product. Words connected with confidence, freedom, comfort, style, movement, and individuality are common starting points.

Popular brands and their slogans

Popular brands tend to use slogans that are simple enough to remember after hearing them only a few times. Their taglines often become part of everyday advertising language.

Some recognizable examples include:

• Google — “Don’t Be Evil.”
• Amazon — “Work Hard. Have Fun. Make History.”
• eBay — “Buy It. Sell It. Love It.”
• Walmart — “Save Money. Live Better.”
• Disney — “The Happiest Place on Earth.”
• FedEx — “The World on Time.”
• Verizon — “Can you hear me now?”
• Nokia — “Connecting People.”
• Intel — “Intel Inside.”
• Canon — “Delighting You Always.”
• Panasonic — “Ideas for Life.”
• Philips — “Innovation and You.”
• Mastercard — “Priceless.”
• Visa — “Everywhere you want to be.”
• Target — “Expect More. Pay Less.”

The exact wording and use of slogans can change over time as companies update their branding. For that reason, older slogans may still be famous even when they are no longer the company’s current tagline.

Brands and their slogans pdf

A PDF can be useful when you want to save a collection of brand slogans for research, study, presentations, marketing work, or quick reference. A useful document should organize slogans by industry instead of presenting hundreds of names in one long block.

A practical PDF could include categories such as:

• Technology brands and slogans
• Food and beverage brands
• Clothing brands
• Automotive brands
• Beauty and makeup brands
• Retail brands
• Sports brands
• Travel and hospitality brands
• Famous advertising slogans
• Classic slogans from older campaigns

For easy reading, place the brand name in one column and its slogan in another. Adding a third column for the industry can make the document even easier to search.

If you’re creating a slogan reference PDF yourself, remember that brand slogans can be trademarks or copyrighted advertising material. A reference document should clearly identify existing slogans rather than presenting them as original writing.

Catchy advertising slogans list

Catchy advertising slogans usually have a strong rhythm, a clear message, or an emotional hook. Some become memorable because they are short, while others stand out because they use humor, repetition, contrast, or an unexpected phrase.

Here are examples of established advertising slogans and taglines:

• Nike — “Just Do It.”
• Coca-Cola — “Open Happiness.”
• McDonald’s — “I’m Lovin’ It.”
• KFC — “Finger Lickin’ Good.”
• KitKat — “Have a break, have a KitKat.”
• De Beers — “A Diamond Is Forever.”
• M&M’s — “Melts in your mouth, not in your hand.”
• L’Oréal Paris — “Because You’re Worth It.”
• Red Bull — “Gives You Wings.”
• Lay’s — “Betcha can’t eat just one.”
• Disneyland — “The Happiest Place on Earth.”
• Subway — “Eat Fresh.”
• BMW — “The Ultimate Driving Machine.”
• Avis — “We Try Harder.”
• Bounty — “The Quicker Picker Upper.”

If you’re studying what makes these slogans catchy, look at their length, rhythm, emotional appeal, simplicity, and connection to the product. The most effective lines rarely try to communicate five different messages at once.

Best slogans of all time

The phrase “best slogans of all time” is subjective because different generations remember different advertisements. Still, several slogans have become especially recognizable in popular culture and advertising history.

Some frequently cited examples include:

• Nike — “Just Do It.”
• Apple — “Think Different.”
• De Beers — “A Diamond Is Forever.”
• L’Oréal Paris — “Because You’re Worth It.”
• McDonald’s — “I’m Lovin’ It.”
• KFC — “Finger Lickin’ Good.”
• M&M’s — “Melts in your mouth, not in your hand.”
• Red Bull — “Gives You Wings.”
• Wheaties — “The Breakfast of Champions.”
• Maybelline — “Maybe she’s born with it. Maybe it’s Maybelline.”
• KitKat — “Have a break, have a KitKat.”
• Avis — “We Try Harder.”
• Mastercard — “Priceless.”
• BMW — “The Ultimate Driving Machine.”
• Subway — “Eat Fresh.”

These examples show several different approaches to slogan writing. Some focus on emotion, some on product benefits, some on lifestyle, and others on a memorable verbal hook.

10 slogans

Here are 10 original slogan ideas for a fictional modern brand. They aren’t attributed to any existing company.

• Make Every Moment Matter.
• Simple Ideas. Bigger Possibilities.
• Made For Your Next Move.
• Good Things Start Here.
• Bring Your Best Every Day.
• Built Around What Matters.
• Create More. Worry Less.
• Small Choice. Big Difference.
• Made To Move With You.
• Your Vision, Made Real.

These lines can work as creative starting points, but a real business should adapt its slogan to its own product, audience, positioning, and brand personality.

Brand slogan examples

A useful way to study slogans is to compare the message behind the words. Two brands can sell completely different products while using very different emotional strategies.

Emotional Brand Slogans

Emotional slogans connect a product with a feeling, aspiration, or personal value.

Examples include:

• L’Oréal Paris — “Because You’re Worth It.”
• Coca-Cola — “Open Happiness.”
• Disney — “The Happiest Place on Earth.”
• Nokia — “Connecting People.”

Action-Oriented Brand Slogans

These slogans encourage movement, action, or a particular attitude.

• Nike — “Just Do It.”
• Adidas — “Impossible Is Nothing.”
• Puma — “Forever Faster.”

Product-Focused Brand Slogans

Some taglines highlight a specific product characteristic or benefit.

• Subway — “Eat Fresh.”
• M&M’s — “Melts in your mouth, not in your hand.”
• Intel — “Intel Inside.”

A strong slogan doesn’t necessarily describe every feature of a product. Instead, it gives the audience a quick idea of what the brand wants to represent.

Funny taglines of brands

Humor can make an advertisement easier to remember because people naturally pay attention to an unexpected or playful message. However, funny taglines need to fit the brand. A joke that feels natural for a snack company might not work for a financial service.

Some established slogans use wordplay, humor, or playful ideas:

• M&M’s — “Melts in your mouth, not in your hand.”
• Lay’s — “Betcha can’t eat just one.”
• Red Bull — “Gives You Wings.”
• KFC — “Finger Lickin’ Good.”
• KitKat — “Have a break, have a KitKat.”
• Bounty — “The Quicker Picker Upper.”
• Motel 6 — “We’ll leave the light on for you.”
• Wendy’s — “Where’s the beef?”

For original humorous slogan writing, keep the joke short enough to understand immediately. A good funny tagline should support the brand rather than becoming a joke that people remember without remembering the business.

Makeup brands and their slogans

Makeup and beauty brands frequently build their slogans around confidence, self-expression, beauty, individuality, and personal care. Because these messages are highly emotional, beauty taglines often speak directly to the customer.

Examples from well-known beauty brands include:

• Maybelline — “Maybe she’s born with it. Maybe it’s Maybelline.”
• L’Oréal Paris — “Because You’re Worth It.”
• Revlon — “Live Boldly.”
• CoverGirl — “Easy, Breezy, Beautiful.”
• MAC — “All Ages, All Races, All Genders.”
• Estée Lauder — “Every Woman Can Be Beautiful.”
• Clinique — “Allergy Tested. 100% Fragrance Free.”
• Avon — “The Company for Women.”
• Neutrogena — “For People With Skin.”
• Olay — “Love the Skin You’re In.”

Beauty slogans often work because they sell an idea as much as a physical product. Instead of focusing only on lipstick, foundation, or skincare, the message may connect the product with confidence or self-expression.

Car brands and their slogans

Automotive slogans commonly focus on performance, engineering, luxury, reliability, freedom, or driving experience. A short automotive tagline can help communicate what a company wants customers to associate with its vehicles.

Examples include:

• BMW — “The Ultimate Driving Machine.”
• Audi — “Vorsprung durch Technik.”
• Mercedes-Benz — “The Best or Nothing.”
• Toyota — “Let’s Go Places.”
• Chevrolet — “Find New Roads.”
• Ford — “Built Ford Tough.”
• Volkswagen — “Das Auto.”
• Honda — “The Power of Dreams.”
• Jeep — “Go Anywhere, Do Anything.”
• Kia — “Movement That Inspires.”
• Mazda — “Feel Alive.”
• Mitsubishi — “Drive Your Ambition.”
• Hyundai — “New Thinking. New Possibilities.”
• Subaru — “Confidence in Motion.”

Automotive slogans often have a strong relationship with brand positioning. A performance-oriented company may emphasize speed and driving, while another brand may focus on practicality, family life, technology, or adventure.

List of brands and their slogans

A broad list can be useful when you want to compare slogan styles across industries.

Because brands change campaigns over time, a slogan in a historical list may not represent the company’s current advertising strategy.

Famous product brands and their slogans

Product brands often use slogans to emphasize a memorable feature, experience, or benefit. Food, technology, household, and consumer-product companies have created many taglines that remain recognizable long after a campaign ends.

Examples include:

• M&M’s — “Melts in your mouth, not in your hand.”
• KitKat — “Have a break, have a KitKat.”
• Bounty — “The Quicker Picker Upper.”
• Rice Krispies — “Snap! Crackle! Pop!”
• Wheaties — “The Breakfast of Champions.”
• Lay’s — “Betcha can’t eat just one.”
• Pringles — “Once you pop, you can’t stop.”
• Red Bull — “Gives You Wings.”
• Intel — “Intel Inside.”
• Nokia — “Connecting People.”
• Gillette — “The Best a Man Can Get.”
• De Beers — “A Diamond Is Forever.”
• Hallmark — “When you care enough to send the very best.”
• Energizer — “It keeps going and going and going.”

A product slogan is often strongest when it makes the benefit easy to visualize. For example, a phrase about freshness, convenience, durability, taste, or performance can quickly connect the product with a specific expectation.

Brands and their slogans

Looking at brands and their slogans side by side reveals several common approaches to brand communication. Some slogans are built around action, others around emotion, and others around a specific product benefit.

Consider these examples:

• Nike: “Just Do It.” — action and determination
• Apple: “Think Different.” — individuality and creativity
• Coca-Cola: “Open Happiness.” — emotion and enjoyment
• BMW: “The Ultimate Driving Machine.” — driving experience and performance
• Walmart: “Save Money. Live Better.” — value and lifestyle
• Nokia: “Connecting People.” — communication and connection
• L’Oréal Paris: “Because You’re Worth It.” — confidence and self-worth
• Red Bull: “Gives You Wings.” — energy and excitement

This variety shows that there isn’t one formula for a successful slogan. The wording should match what the brand wants people to remember.

Famous brands and their slogans

Famous brands often have slogans that are recognizable even when the company name isn’t mentioned. That’s a sign that the tagline has become closely connected with the brand identity.

Some familiar examples are:

• Nike — “Just Do It.”
• Apple — “Think Different.”
• McDonald’s — “I’m Lovin’ It.”
• Coca-Cola — “Open Happiness.”
• L’Oréal Paris — “Because You’re Worth It.”
• KFC — “Finger Lickin’ Good.”
• De Beers — “A Diamond Is Forever.”
• Red Bull — “Gives You Wings.”
• Mastercard — “Priceless.”
• BMW — “The Ultimate Driving Machine.”
• Adidas — “Impossible Is Nothing.”
• Maybelline — “Maybe she’s born with it. Maybe it’s Maybelline.”

The most recognizable examples tend to have a strong connection between the words and the brand’s long-term identity. Consistent use can make a short phrase far more powerful than a complicated advertising message.

Popular brands and their slogans

Popular brands cover almost every major consumer category, so their slogans provide a useful look at different approaches to marketing.

Here are additional examples:

• Amazon — “Work Hard. Have Fun. Make History.”
• eBay — “Buy It. Sell It. Love It.”
• Target — “Expect More. Pay Less.”
• FedEx — “The World on Time.”
• Canon — “Delighting You Always.”
• Panasonic — “Ideas for Life.”
• Philips — “Innovation and You.”
• Honda — “The Power of Dreams.”
• Chevrolet — “Find New Roads.”
• Toyota — “Let’s Go Places.”
• Reebok — “Life Is Not a Spectator Sport.”
• Puma — “Forever Faster.”
• New Balance — “Fearlessly Independent Since 1906.”
• Wrangler — “Born Ready.”

When comparing popular slogans, pay attention to how quickly each one communicates a brand idea. Short phrases are particularly useful when they can be understood without additional explanation.

Clothing brands and their slogans

Clothing slogans frequently appeal to lifestyle and identity. A customer isn’t simply buying fabric or footwear; the brand may be selling a particular feeling, community, activity, or personal image.

Examples include:

• Nike — “Just Do It.”
• Adidas — “Impossible Is Nothing.”
• Puma — “Forever Faster.”
• Reebok — “Life Is Not a Spectator Sport.”
• New Balance — “Fearlessly Independent Since 1906.”
• Wrangler — “Born Ready.”
• Champion — “Be Your Own Champion.”
• Under Armour — “Protect This House.”
• Levi’s — “Quality Never Goes Out of Style.”
• H&M — “Fashion and Quality at the Best Price.”

For a new fashion brand, an effective slogan should complement the name and visual identity. It should also sound natural when spoken aloud, because customers may encounter it in videos, social posts, packaging, storefronts, and advertisements.

FAQ

What Is A Brand Slogan?

A brand slogan is a short, memorable phrase used to communicate a company’s identity, promise, benefit, or personality. It usually appears in advertising and other brand communications.

What Makes A Brand Slogan Memorable?

A memorable slogan is usually concise, easy to pronounce, meaningful, and closely connected to the brand. Rhythm, repetition, emotion, contrast, and wordplay can also make a slogan easier to remember.

What Is The Difference Between A Slogan And A Tagline?

The terms are often used interchangeably, although marketers sometimes distinguish them. A tagline commonly represents the broader brand identity, while a slogan may be associated with a particular campaign, product, or advertising message.

Can I Use A Famous Brand Slogan For My Business?

You generally shouldn’t use another company’s famous slogan as your own business slogan. Established slogans may be protected by trademark or other intellectual-property rights. Creating an original phrase that communicates your own brand identity is safer.

How Long Should A Business Slogan Be?

There is no fixed word limit, but shorter slogans are usually easier to remember and repeat. A useful slogan can often communicate its main idea in a few words without needing a long explanation.

Conclusion

Brands and their slogans show how much meaning can fit into a short phrase. From action-focused lines to emotional messages and product benefits, successful taglines use different techniques to make a brand easier to recognize and remember.

The examples in this article cover major categories such as clothing, makeup, cars, consumer products, and popular advertising. Studying them can help you understand how businesses connect a few carefully chosen words with a larger brand identity.

If you’re creating a slogan of your own, focus first on what you want customers to remember. Keep the wording clear, make it easy to say, and give it a genuine connection to your brand. A strong slogan doesn’t need to explain everything; it needs to leave the right impression.

James Anderson

I’m James Anderson, a modern American writer fascinated by the influence of words in business and everyday life. I specialize in creating concise, creative, and memorable slogans that capture attention. My writing combines strategy with imagination, showing how the right phrase can communicate an idea, strengthen a brand, and stay memorable.

Three Books:

1. Slogans That Stick
2. The Power of Words
3. Creative Lines