200+ Logos With Slogans: Famous Examples, Ideas, and Design Tips

A great logo can make a business recognizable, but a memorable slogan can tell people what that brand stands for. When the two work together, they create a powerful brand identity that can communicate personality, benefits, emotion, or a promise in just a few seconds.From Nike’s iconic swoosh and motivational message to McDonald’s golden arches and its memorable tagline, many of the world’s best known brands have used logos with slogans to strengthen their identities.

But a logo does not automatically need a slogan. The right combination depends on the business, audience, industry, and purpose of the design.In this guide, you’ll find famous logos with slogans, explanations of why they work, logo and slogan ideas by industry, design tips, common mistakes, and practical advice for deciding whether your own logo should include a slogan.

What Is a Logo With a Slogan?

A logo with a slogan is a brand identity design that combines a visual logo with a short phrase communicating a company’s message, personality, benefit, or promise.

The logo is primarily visual. It may contain a symbol, wordmark, lettermark, emblem, or combination of these elements.

The slogan adds a verbal message.

For example, a logo might identify a company through its name and symbol, while the slogan explains what customers can expect from that brand.

A logo with a slogan can therefore communicate two things at once:

• Who the company is
• What the company represents or promises

The slogan may appear directly beneath the logo, beside it, around an emblem, or separately in marketing materials.

Logo vs. Slogan vs. Tagline

These terms are sometimes used interchangeably, but they have different meanings.

What Is a Logo?

A logo is a visual representation of a company, organization, product, or brand. It helps people recognize the business without having to read a long explanation.

Common types include:

• Wordmarks
• Lettermarks
• Symbols
• Abstract marks
• Emblems
• Combination marks
• Mascots

What Is a Slogan?

A slogan is a memorable phrase used to communicate a marketing message or brand idea.

A slogan may emphasize:

• Quality
• Value
• Convenience
• Innovation
• Lifestyle
• Emotion
• Trust
• Performance
• A specific product benefit

What Is a Tagline?

A tagline is generally a short phrase associated with a brand’s identity and positioning. In everyday marketing language, “slogan” and “tagline” are often used in similar ways.

The distinction becomes important because companies can use many advertising slogans during different campaigns, while a tagline may remain associated with the broader brand for a longer period.

Famous Logos With Slogans

The following examples show different ways major brands have combined recognizable visual identities with memorable marketing messages. Some slogans are classic or historically associated with the brands rather than necessarily being their current campaign messaging.

Nike — “Just Do It”

Nike’s swoosh is one of the most recognizable symbols in the world. Its famous “Just Do It” slogan reinforces the brand’s association with action, confidence, motivation, and athletic performance.

The combination works because the simple visual identity and short verbal message are both easy to remember.

McDonald’s — “I’m Lovin’ It”

The golden arches are immediately associated with McDonald’s, while “I’m Lovin’ It” adds an emotional and positive message.

Rather than describing a specific product, the slogan focuses on the customer’s experience.

Apple — “Think Different”

Apple’s minimalist identity has historically been paired with “Think Different,” a slogan closely associated with the company’s positioning around creativity and innovation.

The message complements the simplicity and distinctiveness of the Apple brand.

Adidas — “Impossible Is Nothing”

Adidas has used “Impossible Is Nothing” to communicate determination and achievement.

The slogan works particularly well for a sports brand because it encourages consumers to think beyond limitations.

L’Oréal — “Because You’re Worth It”

L’Oréal’s famous slogan places the customer at the center of the message.

Instead of focusing only on the product, it connects the purchase with confidence, self-worth, and personal identity.

BMW — “The Ultimate Driving Machine”

BMW has long been associated with the phrase “The Ultimate Driving Machine,” which positions the company around driving performance and premium automotive engineering.

It is an example of a slogan that communicates a specific brand promise rather than simply describing the product.

KFC — “Finger Lickin’ Good”

KFC’s classic slogan is memorable because it is short, distinctive, and directly connected to the experience of eating its food.

It uses sensory language to make the product experience part of the brand identity.

Coca-Cola — “Open Happiness”

“Open Happiness” connected Coca-Cola with a positive emotional experience rather than simply describing a soft drink.

This demonstrates how a slogan can sell an emotion or occasion instead of a product feature.

De Beers — “A Diamond Is Forever”

“A Diamond Is Forever” became one of the most famous advertising phrases in the world.

The slogan connects diamonds with permanence and lasting relationships, demonstrating how powerful a slogan can become when it attaches a product to an emotional idea.

Mastercard — “There Are Some Things Money Can’t Buy. For Everything Else, There’s Mastercard.”

Mastercard’s famous campaign message illustrates how a slogan can create a story around a product.

Instead of simply saying what the payment service does, the message contrasts priceless experiences with purchases that can be made using Mastercard.

M&M’s — “Melts in Your Mouth, Not in Your Hands”

This classic M&M’s slogan communicates a specific product characteristic in a memorable way.

It is a good example of a benefit-focused slogan that helps distinguish a product from competitors.

Subway — “Eat Fresh”

“Eat Fresh” is short, direct, and closely connected with Subway’s food positioning.

It demonstrates how a two-word slogan can communicate a major brand idea without requiring a long explanation.

FedEx — “When it absolutely, positively has to be there overnight”

This classic FedEx message focused on reliability and speed.

It shows how a slogan can address a customer’s biggest concern—in this case, getting an important package delivered quickly.

Red Bull — “Gives You Wings”

“Gives You Wings” turns an ordinary product benefit into an imaginative idea.

The slogan became strongly connected with Red Bull’s energetic brand personality and adventurous marketing.

KitKat — “Have a Break, Have a KitKat”

This classic slogan connects the product with a specific moment: taking a break.

Rather than focusing solely on chocolate, the brand creates an occasion around eating the product.

DeWalt — “Guaranteed Tough”

A slogan such as “Guaranteed Tough” communicates a clear product characteristic.

For a power-tool brand, toughness is directly relevant to the customer’s purchasing decision.

Gillette — “The Best a Man Can Get”

Gillette’s famous slogan positioned the brand around quality and aspiration.

It is an example of a slogan that turns a product category into a statement about the customer’s desired outcome.

Avis — “We Try Harder”

Avis famously used “We Try Harder” to turn its position as a challenger into a brand advantage.

The slogan suggests effort and customer commitment rather than simply describing car rental services.

Disneyland — “The Happiest Place on Earth”

This slogan sells an experience rather than a physical product.

It is a strong example of how a destination brand can use a slogan to establish an emotional expectation.

State Farm — “Like a Good Neighbor, State Farm Is There”

State Farm’s classic slogan connects the insurance company with reliability, support, and familiarity.

It uses a relatable human concept—being a good neighbor—to make an otherwise complex financial service feel more personal.

Why Do Logo and Slogan Combinations Work?

A logo and slogan can reinforce each other when they communicate a consistent brand idea.

They Make a Brand Easier to Remember

People encounter thousands of visual and verbal messages every day.

A distinctive logo gives people a visual memory cue, while a short slogan can give them a verbal cue.

When both reinforce the same idea, the overall identity can become easier to recognize.

They Communicate More Than a Logo Alone

A logo may tell people who a company is, but it does not always explain what the company offers or why customers should care.

A slogan can fill that gap.

For example, a simple symbol may not immediately communicate whether a company focuses on speed, luxury, affordability, innovation, or reliability.

A well-written slogan can provide that context.

They Build Emotional Associations

The strongest slogans often communicate feelings rather than technical specifications.

Words related to confidence, happiness, freedom, achievement, trust, or belonging can help people associate a brand with a particular emotion.

They Reinforce Brand Positioning

A slogan can clarify the position a company wants to occupy in a customer’s mind.

A premium business might use language associated with quality and exclusivity, while a family-oriented business might focus on trust and warmth.

The important point is consistency.

Types of Slogans Used With Logos

Not every slogan performs the same job. Understanding different slogan styles can help you develop a stronger brand message.

Motivational Slogans

These encourage customers to act, improve, achieve, or overcome challenges.

Examples of concepts include:

• Make Every Day Count
• Go Beyond the Ordinary
• Built to Move Forward
• Create Your Next Success
• Dare to Do More

Motivational slogans work particularly well for fitness, sports, education, career, and personal-development brands.

Quality-Focused Slogans

These emphasize craftsmanship, durability, reliability, or superior standards.

Examples include:

• Quality You Can Trust
• Built to Last
• Made for Better Living
• Quality in Every Detail
• Crafted With Care

Trust Building Slogans

These are useful for businesses where customers need confidence before making a purchase.

Examples include:

• Service You Can Count On
• Here When You Need Us
• Trusted From the Start
• Your Success Is Our Priority
• Dependable by Design

Emotional Slogans

Emotional slogans connect the brand with feelings, memories, relationships, or experiences.

Examples include:

• Made for Moments That Matter
• Bringing People Closer
• Make Every Moment Special
• Where Memories Begin
• Feel the Difference

Product Focused Slogans

These explain what a product does or highlight a specific benefit.

Examples include:

• Power That Performs
• Freshness in Every Bite
• Smarter Tools for Better Work
• Protection That Works
• Technology Made Simple

Humorous Slogans

Humor can make a brand memorable, but it must match the audience.

A playful slogan can work well for food, entertainment, lifestyle, children’s products, and informal businesses.

The humor should still make sense for the brand rather than existing only for the sake of being funny.

Logos With Slogans by Industry

A good slogan should fit the industry as well as the individual company.

Restaurant Logos With Slogans

Restaurant slogans can emphasize taste, freshness, hospitality, tradition, speed, or atmosphere.

Examples:

• Taste Worth Sharing
• Fresh From Our Kitchen
• Good Food, Great Moments
• Made Fresh, Served With Love
• Your Table, Your Happy Place

Clothing Brand Logos With Slogans

Fashion slogans often focus on identity, confidence, individuality, or style.

Examples:

• Wear Your Story
• Made for Your Moment
• Style Without Limits
• Be Bold. Be You.
• Designed to Stand Out

Technology Company Logos With Slogans

Technology slogans can highlight innovation, simplicity, speed, security, or productivity.

Examples:

• Technology Made Simple
• Build What’s Next
• Smarter Ideas, Better Results
• Innovation for Everyday Life
• Powering Better Possibilities

Construction Company Logos With Slogans

Construction businesses can emphasize strength, reliability, craftsmanship, and experience.

Examples:

• Built on Trust
• Strong Foundations, Better Futures
• Building With Purpose
• Quality That Stands
• From Plans to Possibilities

Electrical Company Logos With Slogans

Electrical companies can focus on safety, reliability, technical expertise, and dependable service.

Examples:

• Power You Can Trust
• Safe Power, Smart Solutions
• Connecting You to Better Power
• Reliable Service, Every Time
• Wired for Excellence

Real Estate Logos With Slogans

Real estate slogans often focus on homes, investment, guidance, trust, and finding the right place.

Examples:

• Find Your Place
• Turning Houses Into Homes
• Your Next Move Starts Here
• Where Better Moves Begin
• Helping You Find Home

Cleaning Company Logos With Slogans

Cleaning businesses can emphasize freshness, convenience, quality, and peace of mind.

Examples:

• Clean Spaces, Clear Minds
• We Make Clean Simple
• Freshness You Can See
• A Better Clean Every Time
• Leave the Cleaning to Us

Fitness Brand Logos With Slogans

Fitness slogans commonly use motivational language.

Examples:

• Stronger Every Day
• Train With Purpose
• Your Strength Starts Here
• Move Better. Live Better.
• Push Beyond Limits

How to Create a Logo With a Slogan

Creating the logo and slogan separately can make the process easier.

Start With Your Brand Identity

Before designing anything, determine what the business should communicate.

Ask:

• Who is the target customer?
• What problem does the business solve?
• What makes it different?
• What personality should the brand have?
• What should customers remember?
• What emotion should the brand create?

These answers should influence both the logo and slogan.

Write the Slogan Before Finalizing the Layout

Do not force a slogan into the logo simply because there is empty space.

Develop several slogan options first.

Look for a phrase that is:

• Easy to understand
• Relevant to the business
• Easy to remember
• Distinctive
• Appropriate for the audience
• Short enough to use effectively

Keep the Slogan Short When Possible

A short slogan is usually easier to display beneath a logo.

Long messages can work in advertising campaigns, but they can become difficult to read when placed directly into a logo.

If the slogan requires a paragraph to explain, it may not be suitable as part of the primary logo lockup.

Establish a Clear Visual Hierarchy

The company name or primary logo mark should normally remain more prominent than the slogan.

The slogan is supporting information.

If the slogan is too large, it can compete with the brand name. If it is too small, it may become unreadable.

Choose Complementary Typography

The slogan’s font should work with the main logo without making the design look crowded.

Using too many typefaces can create visual confusion.

A simple combination of complementary fonts is usually easier to manage.

Test the Logo at Different Sizes

A logo that looks excellent on a large screen may fail when reduced to a business card or mobile profile image.

Test it on:

• Websites
• Social media profiles
• Business cards
• Packaging
• Signs
• Invoices
• Product labels
• Mobile screens
• Promotional materials

If the slogan becomes unreadable, create a logo-only version.

Where Should the Slogan Go in a Logo?

There is no single correct placement.

The best position depends on the shape of the logo and the length of the slogan.

Slogan Under the Logo

Placing the slogan beneath the main logo is one of the simplest approaches.

It creates a clear hierarchy:

Logo

Slogan

This works particularly well with wordmarks and horizontal logos.

Slogan Beside the Logo

A slogan can also appear beside the logo.

This can work well for wide layouts such as website headers, letterheads, and signage.

Slogan Around an Emblem

For badge-style or emblem logos, the slogan can sometimes be integrated around the main symbol.

However, too much text can make an emblem difficult to read.

Slogan Used Separately

A business does not have to permanently attach its slogan to its logo.

In many cases, maintaining two versions is more practical:

• Primary logo with slogan
• Logo without slogan

The slogan version can be used in presentations, advertisements, packaging, and larger spaces, while the simplified version can be used for social profiles, icons, and small applications.

Should Your Logo Always Include a Slogan?

No.

A slogan can be valuable, but it is not a requirement for a successful logo.

When a Slogan Can Help

Consider including a slogan when:

• Your company name does not explain what you do.
• Your positioning needs clarification.
• You have a strong and memorable brand message.
• Your industry is competitive.
• The slogan communicates a meaningful benefit.
• You want to reinforce your brand personality.
• Customers need additional context about the business.

When a Slogan May Not Be Necessary

A slogan may not be useful when:

• It makes the logo too crowded.
• The business name is already highly recognizable.
• The slogan is generic.
• The text becomes unreadable at smaller sizes.
• The slogan changes frequently.
• It adds no meaningful information.
• The logo needs to work effectively as a small icon.

The goal is not to put as much information as possible into the logo. The goal is to create a clear and recognizable identity.

Logo With a Slogan vs. Logo Without a Slogan

Both versions can be useful.

For many businesses, the best solution is not choosing one forever.

Instead, create a complete brand system that includes both.

Common Mistakes When Combining a Logo and Slogan

A slogan can strengthen a logo, but a poor combination can weaken the overall design.

Making the Slogan Too Long

Long text can make a logo look more like an advertisement than a brand identity.

Try to communicate one strong idea instead of several ideas at once.

Making the Slogan Too Small

If people need to zoom in to read it, the slogan is not helping.

Always test the design at realistic sizes.

Using Too Many Fonts

Different fonts for the company name, slogan, symbol, and other elements can make the logo feel chaotic.

Limit the typography and establish a clear hierarchy.

Using Generic Words

Phrases such as “Quality Service,” “Best in Town,” or “Your Trusted Partner” may sound professional, but they are often too generic to make a brand distinctive.

A stronger slogan communicates something specific about the business.

Creating a Slogan That Does Not Match the Brand

A playful slogan may be inappropriate for a highly formal financial business.

Likewise, an extremely serious slogan may not fit a youthful entertainment brand.

The message should match the brand personality.

Making the Logo Too Complicated

Adding a slogan should not turn a simple logo into a crowded graphic.

Every element should have a purpose.

Designing Only One Version

A single logo configuration rarely works perfectly everywhere.

Create variations that can accommodate different spaces and sizes.

How to Make a Logo and Slogan Memorable

Memorability does not come from adding more words.

It usually comes from clarity and consistency.

Focus on One Main Idea

A slogan should ideally communicate one central message.

If the slogan tries to mention quality, price, service, speed, history, innovation, and customer satisfaction at the same time, it will probably become forgettable.

Use Simple Language

Simple words are easier to understand and remember.

Avoid unnecessary jargon unless the audience expects technical language.

Make It Relevant

The slogan should have a connection to the business.

A memorable phrase that says nothing meaningful about the brand may get attention but fail to build a useful association.

Be Consistent

Use the same core brand message across:

• Website
• Packaging
• Advertising
• Social media
• Printed materials
• Signage
• Presentations

Consistency helps people connect different experiences with the same company.

Can You Use a Famous Logo or Slogan?

Famous logos and slogans are useful for studying branding, but that does not mean you can freely copy them.

Logos, brand names, slogans, and other branding elements may be protected by intellectual property rights, including trademarks and copyright depending on the specific element and jurisdiction.

If you are creating a logo for a business, use famous brands for inspiration and analysis, not as templates to reproduce.

Avoid:

• Copying another company’s logo
• Reusing a famous slogan for your business
• Making a confusingly similar brand identity
• Presenting another company’s branding as your own

If your business will use a slogan commercially, it is sensible to check whether the phrase is already being used or protected in your relevant market and industry. For important commercial decisions, obtain advice from a qualified intellectual-property professional.

Logo and Slogan Design Checklist

Before finalizing your design, ask these questions:

• Is the logo easy to recognize?
• Is the slogan easy to understand?
• Does the slogan match the brand?
• Is the slogan memorable?
• Is it short enough for the intended use?
• Can people read it in small sizes?
• Does the logo work without the slogan?
• Does the design work in black and white?
• Does it work on light and dark backgrounds?
• Does it look good on mobile screens?
• Is the typography consistent?
• Does the slogan differentiate the business?
• Have you checked the phrase for potential trademark conflicts?

If the answer to most of these questions is yes, the combination is likely moving in the right direction.

Frequently Asked Questions About Logos With Slogans

What is a logo with a slogan?

A logo with a slogan combines a company’s visual identity with a short phrase that communicates its message, personality, benefit, or brand promise.

What are some famous logos with slogans?

Well-known examples include Nike with “Just Do It,” McDonald’s with “I’m Lovin’ It,” Adidas with “Impossible Is Nothing,” L’Oréal with “Because You’re Worth It,” Red Bull with “Gives You Wings,” and KFC with its classic “Finger Lickin’ Good” slogan.

Some famous slogans are associated with particular periods or campaigns, so businesses should verify a brand’s current messaging before describing a slogan as its present official tagline.

Should a logo have a slogan?

Not necessarily. A slogan can help explain a brand or reinforce its positioning, but it can also make a logo crowded. Many businesses benefit from having both a logo-with-slogan version and a simplified logo-only version.

What makes a good logo slogan?

A good logo slogan is relevant, understandable, memorable, distinctive, and appropriate for the target audience. It should communicate one strong idea rather than trying to explain everything about the business.

How long should a logo slogan be?

There is no universal word limit, but shorter phrases are generally easier to integrate into a logo. The slogan should remain readable and recognizable when the logo is reduced in size.

Should the slogan be smaller than the logo?

Usually, yes. The slogan generally supports the primary logo rather than competing with it. A clear visual hierarchy makes it easier for people to identify the brand first and read the supporting message second.

Can a slogan be part of a logo?

Yes. A slogan can be incorporated directly into a logo lockup. However, businesses should also consider maintaining a logo-only version for situations where the complete slogan would be too small or unnecessary.

Is a slogan the same as a tagline?

The terms are often used interchangeably, especially in everyday marketing. More precisely, a tagline is usually a brand-associated phrase, while a slogan can also refer to a particular advertising campaign or marketing message.

Can I use a famous company’s slogan as inspiration?

You can study successful slogans to understand techniques such as simplicity, emotional appeal, positioning, and word choice. However, you should not copy another company’s slogan for your own commercial branding.

What should a logo slogan communicate?

It can communicate a brand promise, product benefit, emotional idea, personality, competitive advantage, or customer experience. The most important thing is that the message is relevant to the business.

Should a small business use a slogan?

A small business can benefit from a slogan when it helps explain what the company does or creates a memorable positioning statement. However, a slogan should not be added simply because other companies have one.

Can I use the logo with a slogan on social media?

Yes, provided you own or have permission to use the branding. Because social-media profile images are often displayed at small sizes, a logo-only or simplified version may work better than a detailed logo containing a long slogan.

Conclusion

Logos with slogans combine two powerful elements of branding: visual recognition and verbal communication.A strong logo helps people identify a company, while a strong slogan can tell them what the company represents, promises, or wants them to feel. The most successful combinations are usually simple, relevant, memorable, and consistent with the brand’s personality

Famous examples such as Nike, Apple, McDonald’s, Adidas, L’Oréal, Red Bull, and KFC demonstrate different approaches to connecting a visual identity with a memorable message. But copying the approach of a major brand is not the goal.For your own business, start by understanding your audience and deciding what single idea you want people to remember.

Then create a slogan that supports that idea and a logo that remains recognizable with or without the slogan.The best logo with a slogan is not necessarily the most complicated one. It is the one that communicates the right message clearly and consistently wherever customers encounter the brand.

Ryan Mitchell

I’m Ryan Mitchell, an American writer passionate about the power of words. I create memorable slogans that turn simple ideas into powerful messages. I enjoy combining creativity, clarity, and emotion to help brands communicate with confidence. My work is inspired by everyday language, modern culture, and the stories behind successful businesses.

Three Books:

1. The Art of the Slogan
2. Words That Sell
3. Powerful Messages